The Shows. It wouldn’t be Christmas without the Shows. Since our very beginning, the Christmas Craft Show circuit has been very important for us. It’s how we’ve introduced people to our shortbread. It’s how we’ve test marketed our product. It’s how we’ve gained so many customers. It’s how we’ve turned a so-so year into an incredible year. It’s how we make our living.
Have you tried our shortbread yet?
If you’ve ever met us at a show, you probably recognize that question. And if the answer is “no”, you’re probably invited to give it a try with the answer, “That’s no way to live!”. And then you taste it and you savour it and you learn that we’re a family business, that we make every cookie by hand, that we use the best of the best ingredients.
We bake with real butter, and organic flour and sugar. Our sugar is less refined, our flour isn’t contaminated with pesticides and our butter comes from Canadian dairy farms. These are all things to feel good about. These are things you’ll learn when you meet us at a show this holiday season. Oops! Guess I should have given you a spoiler alert. lol
But the really exciting part of meeting us at a show this year is getting to try our cookies first hand and choosing your favourite flavours. Our shortbread is a holiday tradition for many and a family favourite treat for celebrations any time of year. So be sure to treat yourself to some Sable Shortbread the next time you need a special dessert.
Not only is it a very special dessert, it’s a dessert or anytime treat you can feel good about We work hard to find organic versions of all our ingredients. We only ever use natural ingredients. That’s another fact you’ll learn when you meet us at show. Absolutely zero artificial ingredients. If it says strawberry – we made it with strawberries. If it is says chocolate, we used organic, soy-free chocolate. If it says vanilla, it contains Madagascar vanilla and it comes from the top vanilla maker. Why? Because they use the best beans, their extraction process brings out the best flavour, they work directly with the farmers and they give back. All good things. And when you choose our shortbread, you’re supporting those ideals. There’s no substitute for choosing the finest and most ethical products.
That’s another thing you’ll get to know when you visit us at a show this season. We always strive to choose the most ethical suppliers, to know where our ingredients come from, to choose the family business, the women-owned business, the minority owned business. Above all, though, we choose ethical, transparent suppliers as often as we can.
That might make things cost a little more, but knowing that the farmer’s children are going to school instead of working on the plantation, knowing that the cocoa we use is free from child labour or knowing that the sugar farmers are receiving a fair price for their crops are all really important to us.
We don’t have time to tell you all these things when you taste one of our cookies, so we want you to know how proud we are to produce a product with these characteristics. It’s important to us and if it’s important to you – we’re here with a cookie for you!
What is equally important is the taste. Because all the ethical sourcing and sustainable practices and transparency we can offer is not very helpful if the cookie doesn’t taste good. And we think they do taste good. And we know that many many thousands of cookies later, that you think they taste good, which is, of course, the most important thing of all.
We have heard many words used to describe our cookies. Heavenly, is one way to describe the taste of a Sable Shortbread cookie. Other descriptions go from the divine to the sublime to downright cussing. “F*** that’s good”, always makes us chuckle.
But, we are most gratified when someone tells us that our shortbread brings back happy memories. So many of us remember shortbread made by a loving grandma or aunt or mom and if our shortbread takes you right back there, then we’re happy we could make you smile.
For me, shortbread takes me back to sweet moments with my Dad learning to bake and listening to him tell me about his Grandma, who taught him to bake. Grandma Mabel, rhymes with Sable.
It’s not a celebration if you don’t have Sable Shortbread on the table.
Find us at a show this holiday season, order online, come to the shop. There’s lots of ways to put Sable Shortbread on your table.
As for us, we’ll be at the shows sharing the joy of shortbread with you, honouring the legacy of our Grandma Mabel, keeping traditions alive, creating new traditions. Join us on our journey to make the best shortbread just for you..
And that’s the truth
– the Sable Truth.
